Samuel & Stone are a Direct to Consumer, cultured diamond jewellery and diamond wholesale business. Using a relatively new product – lab grown diamonds – they are apart of a growing industry of jewelers and diamond traders specialising in sustainable diamonds.

As a diamond business they are focused on customers in the market for engagement rings but with a product that is of better value than the traditional mined diamond.

We developed the positioning Culture of Consciousness to capture the essence and difference of the brand and created an identity and brand system that is as considered and elegant as choosing a Conscious Diamond.