Creatable began back in 2018 as a learning platform to empower young women to learn STEM through creativity and innovation - an initiative being taught to years 9 and 10 High School girls.

The programs success was due to hands-on learning and industry context taught through the lens of creativity. This success was also its future challenge – how does the program scale to reach not just young girls in an affluent country but under represented and under privileged people across the globe?

In 2020 after pivoting to an online learning system, a rethink of our original brand was required, giving Creatable’s identity an opportunity grow up a little.

Our work saw the platform shift from the fun poppy approach aimed at disrupting an Instagram feed, to a more mature but equally disruptive identity designed to change the nature of edu-tech platforms.