A unique and groundbreaking destination in Sydney's west, Melrose Park Town Centre is the centrepiece of the Melrose Park redevelopment. Designed to anticipate the needs of a connected community the precinct will be a unique experience of constant discovery, revealing moments of surprise and delight. We set the brand strategy, vision and brand for the Melrose Central development partnering with retail designers, developers and the Payce team. The end result was a brand fit for purpose - flexible across the many moods of a retail and food & beverage destination.