The Lucky Drop for The Lucky Country!
A fun refreshing hard-seltzer that celebrates the optimism of being in the Australian sun.
With strong insights from Lion Australia on the about to boom seltzer craze, we were tasked with developing a seltzer brand that could be uniquely Australian rather than another White Claw knock off.
Leaning into Aussie optimism, The Lucky Drop celebrates positivity and fun whilst delivering the lower alcohol and sugar benefits that modern seltzers can offer.
The Lucky Drop for The Lucky Country!
A fun refreshing hard-seltzer that celebrates the optimism of being in the Australian sun.
With strong insights from Lion Australia on the about to boom seltzer craze, we were tasked with developing a seltzer brand that could be uniquely Australian rather than another White Claw knock off.
Leaning into Aussie optimism, The Lucky Drop celebrates positivity and fun whilst delivering the lower alcohol and sugar benefits that modern seltzers can offer.
Date:
2018
Role:
Brand concepts, naming and identity, packaging, brand strategy, art direction, communications
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia.
We pay our respects to their Elders past, present and emerging.
Get in touch to Work Together.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia.
We pay our respects to their Elders past, present and emerging.
Get in touch to Work Together.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia.
We pay our respects to their Elders past, present and emerging.
Get in touch to Work Together.