The Lion’s Share is a powerfully simple idea - advertisers can help bring sustainable improvement to our planet’s biodiversity by making a small contribution each time an animal appears in their ads, raising money for wildlife conservation and animal welfare. Our task was to brand this initiative in a way that was not only inspiring but also able to be easily adopted by the world’s top advertisers – it needed to be positive and inclusive.
We set the stage with an all encompassing brand strategy aligning a massive stakeholder group including the UNDP, Clemenger BBDO, MARS as well as the idea founders Chris Nelius and Robert Galluzzo and set the stage for a brand with Hope at its core.
We developed a logo that approached the familiar in a unique way. We took the pride and nobility of the lion and introduced a metaphor for the objective of the program - closing the loop between the corporate world and conservation.
Completed at D.A.M in collaboration with Finch and Clemenger BBDO
The Lion’s Share is a powerfully simple idea - advertisers can help bring sustainable improvement to our planet’s biodiversity by making a small contribution each time an animal appears in their ads, raising money for wildlife conservation and animal welfare. Our task was to brand this initiative in a way that was not only inspiring but also able to be easily adopted by the world’s top advertisers – it needed to be positive and inclusive.
We set the stage with an all encompassing brand strategy aligning a massive stakeholder group including the UNDP, Clemenger BBDO, MARS as well as the idea founders Chris Nelius and Robert Galluzzo and set the stage for a brand with Hope at its core.
We developed a logo that approached the familiar in a unique way. We took the pride and nobility of the lion and introduced a metaphor for the objective of the program - closing the loop between the corporate world and conservation.
Completed at D.A.M in collaboration with Finch and Clemenger BBDO
Date:
2017
Role:
Brand Identity, Strategy, Art Direction, Web Design, Print Collatoral, Digital Assets
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia.
We pay our respects to their Elders past, present and emerging.
Get in touch to Work Together.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia.
We pay our respects to their Elders past, present and emerging.
Get in touch to Work Together.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of Country throughout Australia.
We pay our respects to their Elders past, present and emerging.
Get in touch to Work Together.