The Motor Club is a market leading car hotel that provides a private transfer service to and from Queenstown Airport. A first of its kind development, it commits to clients commencing their holiday when stepping out of their car, not when the step on the plane. Each vehicle is detailed, stored in showroom condition and maintained during its stay long or short. Clients unwind in a customer lounge with a range of complimentary cafe style offerings whilst they await their private transport to Queenstown airport. The beginning of their trip as well as their return is relaxing, seamless and a memorable experience enhancing the trip abroad.

We were tasked to create a new brand that reflected the quality and service of the product and venue.