In the heart of Australia’s favourite beachside town, we’re creating a new kind of place. An unforgettable destination.

A curated sensory experience of everything we love most about Byron Bay. A luxury hybrid of Hotel·Apartments, refined hospitality, boutique retail and wellness where every detail is crafted, every aspect considered, and every moment taken care of.

Tasked with Creating the Name, Brand Design and Campaign for Pre-Sales we feel a unique offering was given an appropriate brand.